I'll say it is common.isuzu has a lot of SUV out there from the 80's & 90'S.
I mostly spot rodeos & troopers then even the axioms.
Got three co-workers whom owns a isuzu (two rodeos & one trooper) + my VX ,actually a daily mini isuzu truck meet.
I always said isuzu was just a car manufacturer with unfortunate luck,their products are proven to be very good & reliable.
Hope they can be able to do a comeback into the US market in the future,but that can be dificult if they don't do so with a full line up of very atractives products to gain consumer's attention.
Dakar was just the begining.