It's probably a little of both. But for me, I know for sure that Isuzu had a BIG presence here in Reno. Even when I was back in Chicago (an infinitely bigger city than Reno) I saw less Isuzus on the road. Out here though, I see DOZENS of Rodeos daily, and LOTS of Troopers. I even probably see 4 or 5 1st gen Troopers EVERY DAY.
Its really cool because I think my local Pick & Pull will have a lot of Isuzus for a long while.
Bart