Quote Originally Posted by vt_maverick View Post
I'm interested to know WHO would sue Isuzu. In order to sue someone you need to be able to demonstrate that you suffered damage in some way - financially, physically, emotionally, etc. If Isuzu switched to conventional dies and automated production and then stopped advertising the ceramic/hand-built piece who exactly is damaged enough to sue? I think the false advertising / legal liability argument is a serious stretch.
I worked in the ad industry for ages. It's a big no no to start one line of reasoning behind a product and then change, without major red flag caveats all over the place. The ad industry is regulated by the Federal Trade Commision , in DC. They initiate law suits as do watch dog consumer protection organizations. General Motors has been sued by these organizations countless times and lost big time. No way they'd take the chance for their Isuzu Division.

But again, nobody launches a new model behind a hand assembled experimental concept. It's just not done, these days. Isuzu wanted to go racing and needed 5000 copies to warrant a production car class position on the grid.