Both the D-Max and the Colorado are sold here.
Under all the glossy finish, the Colorado has all Isuzu identification, and even the Colorado salesmen will tell you it is a re-badged D -Max.

In my local area, the D-Max outsells the Colorado about 4 to 1, mainly because of the Dealership reputation.

Gussie, get over looking at engine "power".
Both the Colarado and the D-Max are fitted with very fuel efficient and high torque diesel motors. They get about 550 - 600 miles out of a tank of fuel.
Sure, they are not as fast off the line as the VX, but get them up to cruising speed and they will run rings around us on economy.
Try towing a boat or a caravan behind each motor, and you will go for the diesel every time.

All that said, as long as my VX is alive, it will be my truck.

PK