I was just in Costco a few days ago, and they've got LED bar kits -- six or them, I think, about 9 inches long. They're RGB multi-colored and intended to be attached to your AV equipment --backlight your flatscreen or something like that. They're like this item, but cheaper and more sticks included.
Is it supposed to make your screen like this?:

http://www.hdtvlounge.net/philips/aurea/