Ford, in general, has an "unusual" way of looking at things. In my opinion, their engineering for the masses is about 6-8 yrs. behind the times. While on the other side of the coin, they can produce such marvels as the GT & Shelby.
A look inside the corporate mindset was forthcoming, in a CNN report this morning about Ford trying to figure out it's staggering losses of the most recent quarter, they proposed "tracking how much time workers were spending in the bathroom"...sounds like a reasonable theory as to why their product isn't selling.
Just my $.02, Ldub