Quote Originally Posted by Heraclid
That may be, but it doesn't look like a Colorado at all from the front. Much more like a Frontier. That IS the Frontier front end. And my question is this - why does GM need any help designing anything?
GM not need help with designs? Since when?

Isuzu doesn't have manufacturing capability in the United States any longer. Importing vehicles isn't really an option unless the chicken tax gets repealed. They could build them in Japan and import them, but they'd pay a hefty tax that would basically make them non-competitive on the US market.

So why not get manufacturing capability in the US? Even at their best, Isuzu only sold a hundred thousand or so vehicles annually in the US. Today, it's far, far lower. It would take quite a few years of substantial losses to rebuild their US market all the while spending a lot of money keeping a plant open. It's easier to buy excess inventory from another manufacturer and rebadge.