Todays Press Release from Isuzu

[Jolly Roger VX'er]

I kind of like the look of the new Chevy Colorado so the new Isuzu Pickup doesn't bother me in that respect...just disappointed they aren't willing to do their own thing (like the VX) to try and break the mold and get some attention. Look at all the attention Honda is getting with the new Ridgeline Pickup! Isuzu will never garner special attention if it keeps relying on it's GM partnership. I still can't believe they dropped the Axiom in favor of keeping the Ascender?????????

[thebear54]

I kind of like the look of the new Chevy Colorado so the new Isuzu Pickup doesn't bother me in that respect...just disappointed they aren't willing to do their own thing (like the VX) to try and break the mold...

I agree 100% with what you are trying to say...however....
look at what happened to Isuzu and the VX when they did "break the mold".
Unfortunatly when you "break the mold" you usually "break the bank" too and that's what happens way too often. The old AMC (American Motors Corp.) Gremlin/Hornet/Javelin/Matador ...comes to mind. As well as the Chevy Vega. Styling and or technical products which were way ahead of their time...JUST LIKE OUR BELOVED VX.
John

[thebear54]

I am just sad that they discontinued the Rodeo in 2004. Say what you will about Isuzu...but that Rodeo is one sweet,tough little SOB.
John

[thebear54]

While we are on the subject of trucks here...check out this brute.
It's the chinese version of the Isuzu...called "Great Wall".
Stylin'...would not mind one of these beauties myself.
John

[Dallas4u]

While we are on the subject of trucks here...check out this brute.
It's the chinese version of the Isuzu...called "Great Wall".
Stylin'...would not mind one of these beauties myself.
John

I have an idea how you can get one here, in the US... go to a Nissan dealer and look at a used Frontier. That thing looks exactly like the past model Frontier. I don't know how Isuzu played a part in that one.

[CIATexan]

I love how it says, a return to its roots....HAHA right, they took the Cheby colorado and put a different grill on it....

and yea, thats a frontier, you can buy em at any nissan dealership. And im pretty sure that they dont market them as Izuzu's, they're still nissan.

[thedutchguy]

Buy 1 now, get the second one for free!

[Maugan_VX]

The colorado was 90% designed by Isuzu to begin with, why shouldn't they be selling it?

Question is, with the 12% ownership of Isuzu that GM held now gone, WHY did Isuzu decide to help GM design their pickup?

[GoIsuzu]

I love how it says, a return to its roots....HAHA right, they took the Cheby colorado and put a different grill on it....

Maybe I'm just having a really bad day (shop's at least a week backed up and I'm getting sold units dumped on me left and right) but really, if you're going to try and burn Isuzu for rebadging the Colorado you really should do a little research.

Unlike the Ascender, which is a GM product, the Colorado, at heart, is an Isuzu product. Isuzu does not produce the Colorado but the majority of the development work for the Colorado was done by Isuzu. Colorado may roll off a GM line but it's just a rebadged Isuzu for all intents and purposes.

I wouldn't expect to see a lot of revolutionary designs out of Isuzu in the near future. They're concentrating on the development of their new line of d-engines. The development of their new engines will be much more lucrative to Isuzu than the manufacture and sales of light passenger vehicles.