I saw that 'Black Again" and did a check on it before deciding to skip it. From what I read, it sounds like it is just another dressing like Mother's Back to Black, et al. The "Forever Black" is suppossed to be an actual dye all the reviews I could find in google were raving about it too. One guy said he loved it so much that when he ran out of trim to dye on his car he dyed his apple macintosh black.