I agree 100%, Dallas. I think they were trying to hint at the stylistic elements present in their other models, but failed miserably overall.
The thing that's missing is the "smooth gem" look that lambos have, created by a lack of stylistic concave surfaces. Everything protrudes, except intakes. This thing has an indented hood, a (very japanese) ridge along the side, making the side panels look concave, and WTF roof rails?! I understand that they're probably trying to "break up" the mass of the thing visually, but it's way too un-Lambo.
Oh, also, the proportions are all out of whack for a Lamborghini. This thing should be 8 feet wide at least!!!