A plastic cuticle-remover did the trick at removing the badging and I used a squirt of water-based Goof-off and a rag. I couldn't manage to save the badging, intact, though I tried. It seems there is a clear laminate on the badging that had already blistered in a few places, so the applique was already beginning to look like tarnished silver.
Now debating whehter to remove 4WD, since it's really AWD.
I think I'll keep the VehiCROSS on the sides, but I'd like to be able to remove those intact. Any suggestions are welcome.