I should clarify and state that I agree about the Gold Class line and I'm not saying all wipes are crap. I used those same Meguiar's leather wipes before finding the foam. I just don't like wipes for application, and I've gotten my hands on a few pretty useless tubes of dash wipes in particular (made little difference or made it look worse, and leaving lint all over). Any way, for the seats I find that the foam just goes on easier and gives a more even look with less effort, dries faster and the leather is not as slick and maybe a bit more supple (some products actually seem to make the leather get tighter/dry out).
Anybody tried the new Turtle Wax wax? I hear that new NXT stuff isn't anything special. I think Zaino is the way I'd like to go, but it's a lot more involved.