Guys, everyone knew they were lies. The point was that they were being sarcastic and funny, to loosen people up and get them to warm up to Isuzu. How was this accomplished? well, think about how many years have gone by since those commercials, yet people like you and I still remember them, still talking about them. It is just like a reverse psychology thing, we almost never remember the good, we are more prone to remember the bad and the ugly.