I don't think using the same make filter as oil is going to make the setup any better... it depends on the construction of the filter as to whether it is better or not.

I have used AMSoil oil and filters in the past and, to tell you the truth, I have gone back to Mobil 1 oil and (usually) Mobil 1 filters... Mobil 1 filters only because they are cheaper and as good or better. A "cheap" or "cheaper" alternative doesn't necessarily mean a "worse" option.