SIRIUS stated they would need 1 million new subscribers to pay for Stern's 5-year deal. Considering that Howard commands the most loyal fan-base imaginable SIRIUS should pick up a significantly larger market share than XM almost overnight. He'll have his own channel where he can say and do whatever he wants while giving the big stiffy to the FCC and the government. It's a Stern listener's wet dream!

Don't get me wrong, even as a SIRIUS subscriber I've got nothing against XM since satellite radio is a duopoly. Think Coke and Pepsi, one's bigger than the other but they're both HUGE. It's all a matter of taste. But this Stern deal is going to flip the tables, and XM's cash situation isn't going to let them top it easily. The cool thing is, the more these two try to top one another the better it is for us, the consumer.