ISUZU seems unwilling to spend the moola to market themselves effectively. Other than a few commercials on TBS and the Weather Channel...that has been it! I was really disappointed when (for 2-years running) I went to the Pittsburgh Auto Show and saw every brand imaginable on display EXCEPT for you know who!

If I were ISUZU...I would have at least brought the Axiom for people to sample...so many don't even know it exists!