A few cars are starting to come with them oem. I know the WRX-STI does too. I know this is biased, but if its good enough for Subaru, its good enough for me. I know how they develop their cars and their track record. They are extremely conservative about what they release. I know im using them soon on the Troop and VX. If I wasnt using Iridium, I would use the ol' NGK's at least. Ive never looked, but I know Denso or NGK is in both of the trucks already. Dont mess with sucess!