...Too many more stylish choices for me to consider the Bronco concept as a contender for my auto buying dollars. So although I wouldn't buy one, I sure wouldn't mind driving the HE77 out of it as a beta tester

Don't get me wrong, I don't hate it, sure it's ugly, but in a utilitarian, fold/spindle/mutilate approved sort of way. That truck is begging to get torn up by mother Earth, much like a pick axe or shovel. A tool for pioneering the great outdoors is what it looks like, ready for abuse. In that way the new bronco calls to me... to abuse it Yes I would run that Bronco concept ragged , but i wouldn't be caught dead in a AZZtec