From my observations a lot of their owners seem to simultaneously experience both herd/groupthinking behavior and feelings of inadequacy in their own rigs, which is a pretty severe conflict. I really do think most people buy Jeeps (Wranglers in particular) to reinforce their manliness but also to gain membership to a kind of special club (if you've ever visited a Jeep dealership you've probably heard their sales guys talk about it). The problem (and resultant inadequacy) is that you can drop tens of thousands of dollars into your Jeep and at the end of the day 95+% of the public won't be able to discern any significant difference between your rig and a fully stock model right off the dealer lot. And on the other end of the stick there are like a million Jeeps on the road so there's always someone who has a bigger and badder rig, which means you never can quite differentiate yourself. So I think when these guys dog VX's (or really any other 4x4) it's because they're inwardly jealous of the attention drawn by the vehicle's uniqueness. And I would even go so far as to say that many of them probably are angry at themselves that they didn't have the cohones to pick something more out of the mainstream.

Of course those are generalities and there are a lot of good owners out there I'm sure (Kate for example). What I think is telling is how many people come here after buying (or at least considering) Wranglers and concluding that they were just too bland/played out/common/yuppie for them.