I think the problem is that Jeep is selling two things:
The idea that if you have a Jeep, you can go anywhere with it (which we all know is nowhere even close to true)
And that if you don't drive a Jeep, you can't hang out with us.

It is the same way that I feel about Abercrombie/hollister, Apple and so on.

I do agree about the VX elitist thing though, I got over that real quick hanging out with the Zu group in Uwharrie. I have developed a deep respect for those that wrench their own vehicles vice taking them to a shop for every little thing. No offense to those that do, but must other Zu folks on the Planet work on their own trucks. Most Jeepers haven't done anything beyond bolting on a simple mod, but I can appreciate a built from the ground up Scrambler.
I did notice that the Cherokee guys in the group were kind of the black sheep. They weren't cool enough to get a Wrangler or Rubi, but they let them stay because at least it is a Jeep.

PS-You will never catch me on a Harley, I really want a BMW or even a KMW clone, I love that cross tour look with the fairings and hard packs. You can wear a suit and tie and still look professional, or take it cross country on a tour and it still fits