This might explain the cost of this bumper reinforcement:

Make Model Year Position Notes
Honda Passport 1998 Front Upper Support
OEM #8971257810
Honda Passport 1999 Front Upper Support
OEM #8971257810
Isuzu Amigo 1998 Front Upper Support
OEM #8971257810
Isuzu Amigo 1999 Front Upper Support
OEM #8971257810
Isuzu Rodeo 1998 Front Upper Support
OEM #8971257810
Isuzu Rodeo 1999 Front Upper Support
OEM #8971257810
Isuzu VehiCROSS 1999 Front Recycled
OEM #8971435345
Partslink #IZ1006121
Isuzu VehiCROSS 2000 Front Recycled
OEM #8971435345
Partslink #IZ1006121
Isuzu VehiCROSS 2001 Front Recycled
OEM #8971435345
Partslink #IZ1006121

This also explains the issue that MSHardeman had with the "cheap bumper" he ordered from Rock Auto. The part number that he showed is the the Front Upper Support not the reinforcement.