I'm curious about "the SHINE" you mentioned...is it really a shiny finish or how would you describe it?? The Showroom New dye has a matte look out of the sun, and somewhat of a sheen in the sun.
How long does it take to dry?
How long does the product say it will last? I thought I saw a "2 yr guarantee" logo on the bottle on the commercial.
Does it attract dust like Back to Black?