Back In The Day versus Now...

[89Vette]

It had big money advertising in its day. Just look on Youtube.

I don't see how YouTube proves anything...but I knew how Isuzu was positioning the VehiCross -- to strengthen the brand in the US.

By comparison, Chevy and Ford were already here, more well know and had less to overcome. Plus, I'm not sure the off-road phenom -- especially at the time, was anywhere nearly as sought after as the Chevy/Ford/Honda/Toyota stuff.

It's when Hondo/Toyota were gaining from the reliability/mileage aspect. Isuzu didn't go after that.

The best way to prove my point is to ask the average person if they've heard of Corvette/Cobra/Mustang/Camaro/Firebird/etc... vs. the Vehicross.

[89Vette]

I liked the video AFTER the Steven Hawking portion quite a bit though!

http://www.youtube.com/watch?v=3LCa-...EFB033F456F433



BTW...I'm all for figuring out a way to help the VX reach a $100k/unit value by the end of this year though! :-)