Quote Originally Posted by Y33TREKker View Post
This doesn't necessarily have to be an either-or discussion.

"Isuzu actively supported limited sales" could be said to be true if a person says that rather than thinking Isuzu considered the VX a Loss-Leader product (which the VX's pricing didn't equate to anyway), the provided examples of markups could instead be viewed as a Premium Pricing strategy, especially given the fact that Isuzu planned from the start to make the VX a limited production run (regardless of whether that were based on homologation or production method).



The VX seems to fit the description anyway considering how Isuzu advertised it at the time, not to mention how visually un-conforming it was when first introduced...and still is for that matter.
Yes. At $29K, even the Wall Street Journal article from 6/18/11 called it premium priced.