In the world of marketing (which I know well) for a test market you absolutely control price. Once price floats out of control it says you have no concern with the future of that test market offering. It's no longer a pure microcosim test. That's all I'm saying; Isuzu sought not to control the fututre of the VX offering, it was not in test market to begin with destined for a future full-scale launch if successful at generrating a sufficent number of sales, and this is consistent with what was said in the "Art and Science" iSUZU video. They said ceramic dies used because they knew the VX was not for everyone, period. Let the dealers do as they may, this is not a long term proposition.