This doesn't necessarily have to be an either-or discussion.

"Isuzu actively supported limited sales" could be said to be true if a person says that rather than thinking Isuzu considered the VX a Loss-Leader product (which the VX's pricing didn't equate to anyway), the provided examples of markups could instead be viewed as a Premium Pricing strategy, especially given the fact that Isuzu planned from the start to make the VX a limited production run (regardless of whether that were based on homologation or production method).

Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the (not necessarily justifiable) tendency for buyers to assume that expensive items enjoy an exceptional reputation, are more reliable or desirable, or represent exceptional quality and distinction.
The VX seems to fit the description anyway considering how Isuzu advertised it at the time, not to mention how visually un-conforming it was when first introduced...and still is for that matter.