Proof that Isuzu actively supported limited VX sales?

[Y33TREKker]

This doesn't necessarily have to be an either-or discussion.

"Isuzu actively supported limited sales" could be said to be true if a person says that rather than thinking Isuzu considered the VX a Loss-Leader product (which the VX's pricing didn't equate to anyway), the provided examples of markups could instead be viewed as a Premium Pricing strategy, especially given the fact that Isuzu planned from the start to make the VX a limited production run (regardless of whether that were based on homologation or production method).

Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the (not necessarily justifiable) tendency for buyers to assume that expensive items enjoy an exceptional reputation, are more reliable or desirable, or represent exceptional quality and distinction.

The VX seems to fit the description anyway considering how Isuzu advertised it at the time, not to mention how visually un-conforming it was when first introduced...and still is for that matter.

[blacksambo]

This doesn't necessarily have to be an either-or discussion.

"Isuzu actively supported limited sales" could be said to be true if a person says that rather than thinking Isuzu considered the VX a Loss-Leader product (which the VX's pricing didn't equate to anyway), the provided examples of markups could instead be viewed as a Premium Pricing strategy, especially given the fact that Isuzu planned from the start to make the VX a limited production run (regardless of whether that were based on homologation or production method).



The VX seems to fit the description anyway considering how Isuzu advertised it at the time, not to mention how visually un-conforming it was when first introduced...and still is for that matter.

Yes. At $29K, even the Wall Street Journal article from 6/18/11 called it premium priced.

[tomdietrying]

Uhhhhhhh, who cares?
Peace.
Tom

p.s.
What dub said..."Nuff said"

[Y33TREKker]

Uhhhhhhh, who cares?
Peace.
Tom

Anyone who made the effort to comment in this thread?

[VX crazy]

Uhhhhhhh, who cares?
Peace.
Tom

p.s.
What dub said..."Nuff said"

Ditto!

[Ldub]

My apologies if I mis-represented your point. I stand corrected on your position.

Uhhhhhhh, who cares?
Peace.
Tom

p.s.
What dub said..."Nuff said"

Now THERE'S a comment from a sensible man...


Missed you lots this yr in Moab Bro, hope all is well with you & yours....

Dub

[RickOKC]

I did a lot of obsessive reading before I bought my VX and read a LOT of stuff. Possibly at least HALF of that was typical sloppy journalism - aka WRONG - but here is the IMPRESSION I was left with:

The concept was enough of a hit at the 1993 shows that Isuzu wanted to make it a reality - and expecting it wouldn't "be for everybody" they may have used it as a test for some experimentation. Their engineers indicated they could probably get about 6000 stamps out of the unique ceramic / concrete-filled dies that cost about 1/3 of the price of traditional steel dies and somebody said, "Let's see if you're right." They also wanted the VX to go from concept to production quickly so the other part of the experiment was to bypass a lot of red tape and several levels of repetitive management that might hinder progress so the VX was assigned to a much smaller team. All that worked, the VX became reality quickly and the brains were proved to be accurate regarding the number of reliable stamps they could get out of the dies.

The final product was kinda pricey although and had some nice features, but wasn't exactly enticing enough to justify the price to the general public who test drove it. Had it been a mega-hit, Isuzu probably would have said, "Let's make some more traditional dies and mass produce" but that didn't happen.

Let the heckling begin: I not only briefly worked as a salesman for a car dealership, I worked for the sleaziest company in town. I have seen how a dealer will boost the price for a low production vehicle, just to draw people into the showroom to see something "special." In my case it was the last generation Thunderbird. Sometimes a dealer will hang on to something a little too long and suddenly the "market adjustment price" - $5000 - $15000 over MSRP - can no longer be supported and they dump the price below MSRP just to get the thing off the lot. Example: A guy I met at a car show Saturday said a local dealer offered to sell him a 2001 Ironman for $25k in 2003.

Anyway, all that could be wrong, but it's the impression I was left with.

[Ldub]

I did a lot of obsessive reading before I bought my VX and read a LOT of stuff. Possibly at least HALF of that was typical sloppy journalism - aka WRONG - but here is the IMPRESSION I was left with:

The concept was enough of a hit at the 1993 shows that Isuzu wanted to make it a reality - and expecting it wouldn't "be for everybody" they may have used it as a test for some experimentation. Their engineers indicated they could probably get about 6000 stamps out of the unique ceramic / concrete-filled dies that cost about 1/3 of the price of traditional steel dies and somebody said, "Let's see if you're right." They also wanted the VX to go from concept to production quickly so the other part of the experiment was to bypass a lot of red tape and several levels of repetitive management that might hinder progress so the VX was assigned to a much smaller team. All that worked, the VX became reality quickly and the brains were proved to be accurate regarding the number of reliable stamps they could get out of the dies.

The final product was kinda pricey although and had some nice features, but wasn't exactly enticing enough to justify the price to the general public who test drove it. Had it been a mega-hit, Isuzu probably would have said, "Let's make some more traditional dies and mass produce" but that didn't happen.

Let the heckling begin: I not only briefly worked as a salesman for a car dealership, I worked for the sleaziest company in town. I have seen how a dealer will boost the price for a low production vehicle, just to draw people into the showroom to see something "special." In my case it was the last generation Thunderbird. Sometimes a dealer will hang on to something a little too long and suddenly the "market adjustment price" - $5000 - $15000 over MSRP - can no longer be supported and they dump the price below MSRP just to get the thing off the lot. Example: A guy I met at a car show Saturday said a local dealer offered to sell him a 2001 Ironman for $25k in 2003.

Anyway, all that could be wrong, but it's the impression I was left with.

Clear as water to me...

If the dead horse needed an "I", instead of an "X"...they woulda made more...

Good point Rick, & Jo, 4 an excellent analogy...

I'm wondering why the master of marketing has NO response to it...

Perhaps... WAY book smart...not so functional in real world apps...

[blacksambo]

The final product was kinda pricey although and had some nice features, but wasn't exactly enticing enough to justify the price to the general public who test drove it. Had it been a mega-hit, Isuzu probably would have said, "Let's make some more traditional dies and mass produce" but that didn't happen.

Thanks for venturing your impression I'm certain there is truth to it. The high price was indeed an issue ( along with other factors).

[Ldub]

The final product was kinda pricey although and had some nice features, but wasn't exactly enticing enough to justify the price to the general public who test drove it. Had it been a mega-hit, Isuzu probably would have said, "Let's make some more traditional dies and mass produce" but that didn't happen.

Thanks for venturing your impression I'm certain there is truth to it. The high price was indeed an issue ( along with other factors).

Soooo...as a marketing genius, the "quote" function is outta your grasp?...

[blacksambo]

Great, now I'm being criticized for not typing fast enough

[Ldub]

Great, now I'm being criticized for not typing fast enough

There is NO typing involved...IF you can mastermind...waIt 4 it...

The "quote" function...

There's another thing called "cut & paste" thas pretty cule 2.

[blacksambo]

You'll resort to criticizing anything, whether VX related or not

[JHarris1385]

What kind of gas mileage are you guys getting?

[Ldub]

You'll resort to criticizing anything, whether VX related or not

You'll resort to having the last word on anything, no matter HOW unfounded...