I'm interested to know WHO would sue Isuzu. In order to sue someone you need to be able to demonstrate that you suffered damage in some way - financially, physically, emotionally, etc. If Isuzu switched to conventional dies and automated production and then stopped advertising the ceramic/hand-built piece who exactly is damaged enough to sue? I think the false advertising / legal liability argument is a serious stretch.
Ummmmmm...
They DID produce a 4 dr prototype(VX-4), so...
I have NO idea what they were thinking, since I wasn't at that meeting...
They also produced the VX-2 as a prototype...again...
I can't possibly know what they had in mind with all this prototypical behavior...
But I AM kinda digg'n the Cal-Mini style frt cross member & the roof scoop...
Thanks to Anita for the pics...![]()
I worked in the ad industry for ages. It's a big no no to start one line of reasoning behind a product and then change, without major red flag caveats all over the place. The ad industry is regulated by the Federal Trade Commision , in DC. They initiate law suits as do watch dog consumer protection organizations. General Motors has been sued by these organizations countless times and lost big time. No way they'd take the chance for their Isuzu Division.
But again, nobody launches a new model behind a hand assembled experimental concept. It's just not done, these days. Isuzu wanted to go racing and needed 5000 copies to warrant a production car class position on the grid.
Let me add one extra bit of perspective that may help. The VX beta test was Japan, in 97/98. They sold 600 to 120 million people, roughly half the USA pop at the time. If they thought that was a problem they would have never come to the USA with the VX, because the test would have translated into roughly 1200 units in the USA, a dismal flop for a mass production go ahead goal. Instead, they kept on building and eventually between Australia and the USA, at discounted pricess fulfilled their promise to the FIA and eaked out the neccessary approx 5000 units, all the dies could stamp out before losing quality.
How about the 1964 Pontiac GTO?
"Frank Bridge, who did not believe it would find a market, insisted on limiting initial production to no more than 5,000 cars." -- http://en.wikipedia.org/wiki/Pontiac_GTO
Gregg
2001 Proton Yellow #1379
I wonder how many VX's are left...![]()
So where did the extra fenders, hoods, & quarters come from, that they were required to produce for replacements, you know...to be sold in the US, Auastrailia, & Japan...
Since you're supplying the figures, & I'm OBVIOUSLY ignorant of how big business does just that...business, perhaps you could enlighten me...
Also, I could use more enlightenment on the facts presented in this post...![]()
Last edited by Ldub : 04/30/2012 at 06:03 AM