Happens all the time. I had some work done at a Denver Isuzu dealer years ago and when I pulled up all of the sales team, as well as everyone in the shop area, emptied out into the parking lot to see what the heck the strange new car was. Needless to say; no one there had ever seen, much less heard, of a VehiCROSS.
"The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong, it usually turns out to be impossible to get at or repair."
-Douglas Adams, Mostly Harmless