Sadly "cool" and "volume seller" are rarely applied to the same vehicle. The Bronco would sell well to two-door enthusiasts and Wrangler owners looking for variety, but it would never achieve the sales volume that Vertrek would. Both cool designs, but the Vertrek simply appeals to a larger audience due to its four doors.
Here's hoping Ford makes both of them. Now that Explorer and Escape (future Vertrek) are going to car-based crossover designs, maybe Ford will give some thought to building a niche offroader to fill the void.