2000 Silver: American Isuzu Motors Inc.,
Ironman Promotion






Promoting multiple products in a single direct mail package is traditionally a disaster ready to happen. In this case, being given that mandate by Isuzu, WLC and M\S Database marketing combined efforts to find the perfect glue to both hold the campaign together...and catapult it to massive success. That "glue" was the Ironman triathalon, which Isuzu sponsors, along with Reebok, a sports shoe manufacturer who M|S approached for our gift-for-testdrive. This promotion led to incredible test drives in an 'off' year, plus huge conversion rates for test drive to vehicle sale.