I guess we are perceived as the worst in the auto industry and my new Mitsu is #3!!!! WTF!? Gotta make these bad boys outlast the rest and prove them all wrong!
You know, I bet this is due to the obscurity of the Isuzu brand now. If you ask the average person today, what do you think about Isuzu vehicles, they'll likely says something like, "huh? What's an Isuzu?"