Because the oversight of "actual media" these days is soooo above reproach.
Now that's laughable.
It would seem spin can even be accomplished with over-generalization. No one has said that ALL media is at fault, but it sure seems there are difficulties involved when it comes to reporting some things.
An example of high-profile whistleblowers needing other alternatives.
http://news.yahoo.com/s/ap/eu_russia_hospital_fake