Oh yeah, good point Travis, SWR is important. I couldn't find a shop within 50 miles that had an SWR meter to test my set up! They all said CB was.... oh so passe.... So...I bought a cheap one on ebay (of course!)

A value of 1-3 is considered to be the general target, the lower the better, over 3 can damage your CB as Travis mentioned. Both my set up and hubby's were 1.5 as is. We both got FireStik CB antennas (...and yes, they did make it in pink!)....OK, so he got a black one.... Dave & I tested both of ours in hills around here and got good reception within 5 miles and several mountains between us...so we left both as is.

Here's a good brief overview of the SWR issue:
http://www.flycom.co.uk/antenna_swr.htm