My "black friday" was on Friday the 3rd...my sponsor allowed all its athletes to come in for a private sale. Everything in the shop was at "pro pricing" (cost plus 10%) but if you brought a toy for toys for tots they gave you 10% off...so it was at cost! I went with the idea of getting a new pair of running shoes...then the wife found a pair she liked...then she found some workout clothes she liked...then I needed a new rear race wheel so I won't have to borrow my coaches...and of course I needed a tire and tube for the new wheel. And with all that I walked out the door spending $200 less than what just the wheel would have cost me at regular price!