I look for organic when I can but it's no dealbreaker for me. I grew up on the same processed crap as everyone else, and all I have to show for it is a lack of sickness and general good health. I do like that organic is supposedly less processed, but I am also aware that a lot of that is bunk as well. You can only do some much control the purity of your food at any point from it's inception to your consumption. I view organics as a definite step in the right direction, but they are hard to wrap your head around. I look at organic produce that's not as big, not as, ripe, not as perfect as "normal" produce, and the organics are 2-3 times the price, sometimes more. Having said that, I am a convert to organic eggs. They fall into the same expensive category, but I can say first hand there is a difference. There are also huge differences between organic brands. Some are almost the same as the normal stuff while some are very high quality and worth it in my book. In my opinion, organics aren't going to save you, but if you're going to make the effort to eat healthy in the first place, why not give yourself every advantage possible. I eat probably 25% organic. At the end of the day it's about a reasonable balance. You are never going to stick to something you can't get along with, I have been eating quasi-healthy for most of my adult life. I try to slip in enough wholesome foods so I don't feel bad about indulging in junk foods and beer on occasion.