Quote Originally Posted by vt_maverick View Post
Not doubting legitimacy of the site, just saying that having a "click-me-to-donate" button defeats the point of visit-based ad revenue (from the other companies' perspective). In other words, you would think that they would donate based on the number of visits to pages on the site that contain their products/ads, not just donate based on how many times people click a random button on a single page.
Yeah, I understand your point, but appears to me they picked this method so there's a little less actual contribution because a specific action is required by user to trigger the donation. So they get the good PR of donating food, but have a gimicky way that it actually gets done. I figure any free food for animals is better than none.....