I have to disagree with the conspiracy theories

1. The video
a. The average joe doesn't know the difference between a lambo and a ferrari, the chances of joe knowing that is a $1.6mil Bugatti Veyron (and pronounce it correctly) are about 1/200, especially in the US of A, where he'd equally lust for a corvette as the Veyron.
b. The video sucks, they didn't even lower the window.
c. The recovery video was in the wires a good 6 or so hours before the crash video-- rich guy needs a better publicist if that was the plan.
d. If I saw a Veyron driving down the road-- My passenger is being ORDERED to grab the wheel while I take pictures/video of the work of art in my vicinity. (I've done this for lesser vehicles)

2. Insurance/Crash/Idiot
a. The guy is an idiot for:
1. Being on the phone in a VEYRON. From the reviews, this thing is TOO easy to drive fast, to not have all attention towards the road is idiotic
2. Avoiding a bird. Maybe it takes a bit of restraint to hit whatever creature instead of trying to avoid it, but I've even hit a turtle knowing that I had no safer option.
b. Part replacement on a Veyron, especially soaked interior goodies, is most likely to benefit Bugatti over any other involved parties.
c. Why risk totaling the vehicle?

3. Publicity
a. Sure, his shop is getting some publicity but...
b. Himself and his shop are getting BAD PR on Jalopnik. With jalopnik being one of the biggest pushers of this story, I can't think of anyone who'd bring the brutal commenters and editors upon themselves. (see SLR Guy) Ruthless to the point I don't think the montra "Any publicity is good publicity" really works.


And now I'll get back to studying for exams...