Where did the name Isuzu come from?

[nfpgasmask]

I think the Joe Isuzu ads turned people off.Americans just didn't get it.

I also think that Toyota and Nissan kind squashed Isuzu a little as well. Both Toyota and Nissan got real strong with their SUV and Pickup lines.

But still, I really don't know how they dwindled into nothing over here. The Rodeos and Troopers were VERY successful in the 1990s.

Bart