You may think it's cheap to do... but based solely on the fact that they'd have to set up tooling to do it, they will consider it a custom job and seize the opportunity to make $ on it. Anyone else would do the same. They're a business not a charity, so I wouldn't count on it being cheap.
Like Tone mentioned... there is a set of indicators next to the shifter... the ones are the dash are really idiot lights. If you must have it on the dash, it's easy enough to mod the Rodeo bezel on your own. If it's made out of plastic, you can probably do it with very sharp exacto blades, a steady hand, and a lot of patience. A Dremel and a detail file will speed up the work quite a bit.