It IS out of line. Imagine having to pay extra to not have cheese on your fries. Or not have mayo in your burger or sandwich. It cost them less time to not have their logos on there. Charging us $10 to have it omitted is a win-win situation for them. Those who don't want to do it are forced to advertise for them. Those who can will only add to their pot of profit which I am sure is in the neighborhood of 10%-30% of the original price without options.

Personally, the speedhut logo doesn't bother me that much. Their logo is decent and far better than some I have seen. As for the extra options... screw that. Less is more anyway. KISS.