It is actually called TaraHtelka (?????????? in Russian, noun from the verb ????????? - rattle, rumble; clatter)
Their second car is Urchalka (???????, noun from the verb ?????? - rumble). The names comes from the sound it produce while moving: tarahtelka should be more loud due to the diesel engine while urchalka is almost like a cat's purr 
PS: Oops, no Russian lettering is allowed anymore
2001 Isuzu VehiCROSS (build in progress): 4JX1/A340/part time, 2" body lift, front Aisin hubs, rear Aussie Locker, 4.56 gears, OEM rear sway bar disconnect, AirFlow snorkel, cabin air filter
1980 Jeep Cherokee (assembling): 1.5" body lift, TBI, HEI
1987 AMC Eagle: stock