I think "cute" might be just be more present in some peoples vocabularies than in others. Typically I think girls tend to use it more than guys, and often vocabulary spills over in relationships. People tend to fixate on certain words, and many often misuse them in catch-all ways If it makes you feel any better I've had plenty of people call it "sick" and one guy even yelled from his truck "Man, that thing is f---ing wicked!"