Where to start? Well, you won't necessarily feel a difference in power -- it just changes where the shift points are. I've noticed that it even changes the shift-points while you're parked. Try turning it on while idling in (D). In my experience it causes the transmission to 'clunk' a few seconds later as it downshifts. The RPM might change a little, too. The clunk is a couple seconds after you press the button.
If you aren't getting that, I'd start searching for electrical problems. I believe that the button only goes a couple inches away to the computer below the CD-player. Snapping off the cover and making sure the computer is tightly plugged in probably wouldn't hurt.