Oh its coming. The problem with OnDemand streaming movies, is that a lot of bandwidth will be required and simply put, our current infrastructure will be vastly deficient for some time. But it is happening. We just bought a new house, in a brand new development here, and part of the house plan is a "structured wiring package" which was a feature, not an option. This includes a fiber line into our home in anticipation of heavy future bandwidth requirments. I can't wait for the day I can sit on my couch and scroll through the entire Netflix catalog and just click "play" on whatever movie I want. But, even that is a ways off. I have read that the movies that will be initially available OnDemand will likely only be blockbusters and mainstream hits. Basically, it will take some time for companies like Netflix to be equipped with the storage capacity necissary to house thousands and thousands of digital movies....especially in HD.
Bart