I get a bit of both reactions, too. I get a kick out of it when someone knows about it. And every now and then you get someone who knows it and loves it, and they go crazy.
Good story - my wife, her cousin, and I were on our way back from a diner and we decided to detour on a local off-road road in town. When we came out of thew woods on the other end, there were a couple of guys standing by their Jeep Cherokee (probably having just driven the same road). They stared at us and the VX, so I stopped to say Hi and to tell them "It's an Isuzu." The guy who was gawking more than the other said, "Yeah - it's the VehiCROSS," and kept staring at it, slack-jawed and drooling. As we drove away, my cuz-in-law pipes up from the back seat, "Dude - I think he wanted to f*uck your truck!"
But one thing is for sure - once I go to a place to get some work done on the VX, they remember me. I call and identify myself as "the guy with the Isuzu VehiCROSS" and they know EXACTLY who I am!