Here's a good answer... brake fluid attracts and holds water, any time it is exposed to air, it will absorb water. Water is bad for many components,ie. steel brake lines, ABS pumps and so on. This is why it should be changed out every 2 years. Synth brake fluid doesn't attract water, but it doesn't hold up well to heat caused by severe braking (like at a racetrack or maybe in mou ntains) this is why it is banned at every track I know of. For a daily driver, it is a good choice, as it will not reflect neglect as quickly, and you ain't heating up your brakes that much on the way to work...well most of youAs for brands, I doubt there is much of a difference between major name brands. You should probably avoid Joes' super synthetic, go with Valvolene or something.