Just reading the July Popular Science and saw an ad for these new spark plugs. Here's a link.
http://www.pulstarplug.com/aboutus.html

Just thought I'd collect some opinions. At $25 a pop, that's $150 plus shipping for spark plugs. I know many enthusiasts here have Denso Iridiums and NGK Iridiums as well as the multitude of platinum plugs, quad plugs, etc. Seems people tend to swear by the Iridiums which I think can be had for about half the price of these beasties and last twice as long(allegedly). My overall point is that I have slightly over 100K on the engine and so it's (past) due for plugs. I don't know if they had been replaced prior or what. I was having reservations before shelling out $12-13 per plug for Iridiums, but, I have a very strict policy about only putting parts back in the vehicle that are the best I can get. My question is: Do you think these are BS(Bu\\$h!t) or BS(Better Spark)?