Unfortunately as a nation we're a bunch of "bubbas" when it comes to motorsports, and apparently the annual sales of NASCAR bobble-heads exceeds the entire budget of the WRC program. So that's why we don't get to see much real racing.
They should do a reality show where the plop an unsuspecting NASCAR driver in a rally car 1 minute before starting a special stage. Ego implosion!
Think outside the oval, just say "No!" to NASCAR.