I haven't researched this a lot but the senior editor of OffRoad.com speaks highly of the DireckHits spark plug which is a related product, created by Combustion Technology Products Corp.
DirectHits product review
http://orc.off-road.com/offroad/arti....jsp?id=298130
Pulstar claims that a standard spark plug produces a 50 watt spark for 30 millionths of a second. Their "Pulse Plug" produces a 1 million watt spark for an unspecified, but drastically shorter, length of time.
The question is "Is a high intensity spark over a short period better at igniting fuel, than a less intensive spark for a longer duration?"
Side note: Wankel rotary engines use two spark plugs per chamber. A leading and a delayed trailing.